SutraOSSutraOS
For brands & agencies
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Find brand campaigns. Keep every payment on the record.

SutraOS gives Indian creators a single home for the brand-collaboration loop — discover paid campaigns, manage every brief and deliverable, and keep every payment on the record, with the TDS deducted on each one.

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Free to join. KYC only when it's time to get paid.

AUTHORIZESROSTERDIRECTBrandAgencyYouContract✓SutraOSCOMPLIANCE ENGINEKYB✓KYC✓TDS✓GST✓Recorded to you₹ 0TDS LEDGERGST invoice ✓CAMPAIGN → CONTRACT → DELIVERABLE → PAYMENT · RECORDED, AUDIT-READYCampaign · ₹50,000Deliverable · Reel100K views → bonus payment✓₹50,000₹45,0005,000 TDS₹

Compliance built in, not bolted on

TDS recorded
The TDS deducted, kept on every recorded payment.
Business verification
Brands and agencies verify their business with documents.
AES-256
Regulator-issued IDs (PAN, GSTIN) encrypted at rest.

Early access — SutraOS is onboarding design partners across India.

You, the brand, the agency — one loop.

The SutraOS mark is three interlocked rings — Brand, Agency, and Creator. Remove any one and the structure falls apart. That's the point: every collaboration is a three-party relationship, and the compliance lives in the binding between them — not bolted on after.

  • Brand. Runs the campaign, sets the brief, owns the deliverable.

  • Agency. Represents creators or brands (or both), orchestrates the collaboration, and is attributed on every transaction.

  • Creator. Delivers the content and keeps a clean record of every payment, with the TDS deducted on each one.

Built for the work creators actually do

Discovery, briefs, deliverables, payments, and reputation — one workspace, one audit trail. No spreadsheet drift between brand, agency, and you.

Find brand campaigns

Browse paid collaborations from verified Indian brands and talent agencies. Filter by category, deliverable, and budget — apply in one click from your dashboard.

Manage participation end-to-end

Track every brief, deliverable, approval, and revision in one place. Contracts, briefs, and content reviews live next to the conversation — no more lost WhatsApp threads.

Every payment on the record

Log each payment against the campaign — advance, instalments, final — and the other side confirms it. The TDS deducted is recorded on each payment, a GST invoice is generated for GST-registered creators once a payment is confirmed, and CSV exports your CA can import — no quarter-end scramble.

Build your reputation

A verified profile linked to your platform handles, with completed-campaign history and brand feedback. The portfolio brands and agencies actually trust.

From sign-up to paid, in four steps

Every step leaves an audit trail — so the receipts are ready when your CA asks.

  1. 1

    Create your account

    Sign up free and verify your platform handles. KYC and payment details wait until you accept your first campaign.

  2. 2

    Apply to campaigns

    Browse verified brand & agency campaigns and apply in one click from your dashboard.

  3. 3

    Agree the brief

    Contract, brief, and deliverables are frozen with multi-party consent — everyone works from the same source of truth.

  4. 4

    Deliver & record payment

    Submit your content, get it approved, and record each payment as it arrives — with the TDS deducted, and a GST invoice once it is confirmed if you are GST-registered.

The compliance plumbing, handled for you

You focus on the content. We handle the receipts.

TDS deducted, recorded against every payment

GST-ready invoices with HSN + place-of-supply

Business verification for brands and agencies

SutraOS

Ready to start?

Create your account in under two minutes. Browse open campaigns the same day.

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Are you a brand or agency?

SutraOS for brands runs on a separate portal — campaigns, KYB, payment records.

Visit company portal
SutraOS

Turn your influence into income. Built for Indian creators working with brands and agencies — TDS, GST, and payouts handled.

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