What SutraOS is for.
SutraOS is compliance-first infrastructure for brand-creator collaborations in India. We connect brands, talent agencies, and creators around a single audit trail — every campaign, contract, deliverable, and payment lives in one place and reconciles cleanly at quarter-end.
The Indian creator economy runs on WhatsApp threads, missed payments, and quarter-end CA scrambles. The compliance — TDS Section 194R / 194O, GST with HSN codes and place-of-supply, brand KYB, creator KYC — is real, regulator-defined, and currently scattered across spreadsheets. SutraOS makes that infrastructure invisible to the work and bulletproof to the auditor.
We're built for India. The whole flow — TDS withholding (§194R / §194O), GST-correct invoicing, brand KYB, creator KYC, and payout reconciliation — is modelled on how Indian regulators (RBI, MCA, GST) and the brands, agencies, and creators working here actually operate. Get the compliance right where the money moves, and the rest of the workflow stays simple.
The company
SutraOS is built and operated by SutraOS Platforms Private Limited (CIN U62012KA2026PTC221209) — an independent company incorporated and headquartered in Bengaluru, Karnataka, India. We are not affiliated with any other company that shares part of the “Sutra” name.
Registered office: 101, Oxford Towers, 139/8, HAL Old Airport Road, H.A.L II Stage, Bengaluru 560008, Karnataka, India
Questions about the company? hello@sutraos.com